VeraciTag tracking - a new technology for affiliates?
Affiliate network AffiliateFuture have released a press release today which states that its launching “consumer friendly tracking” called VeraciTag - which and to quote them:
works by storing anonymous tracking information in the web browser of the user’s computer. Operating in this way means the tags cannot be blocked, as cookies can.
Its apparently available immediately, but looking at the “get links” for several merchants, there doesn’t seem to be any difference in the links that are generated.
I’m intrigued as to exactly how this new tecnology works and if anyone knows, please leave some comments.
fisker said,
March 15, 2008 @ 11:48 am
I am facing the same problem too. It seems that they are still working on it. If they can really do what they say then it might coma in very handy at various occassions.
Vlad said,
March 17, 2008 @ 4:09 am
here is the additional info about this task:
“VeraciTag, which has been developed by the firm and is awaiting UK and US patents, has been billed as a solution to the often unreliable tracking system used by web advertisers to measure campaign success.
The new technology stores anonymous tracking data in each individual’s web browser cache. The cookie-less system cannot be blocked on any of the major web browsers, including Internet Explorer and Firefox. ”
As you can see, the key words is “anonymous tracking data in each individual’s web browser cache”.
I have examine the GET and POST requests and the answer of the server. And I’ve noticed one thing - the java script file with one line in it. Something like that :
id=39874329872398492374927;
When your browser have this file in cache, so no need to get it from server. By examine the value of id variable server can understand is your browser have this in cache.
Sure, this is can not be blocking, but so simple to clear the browser cache…
mainlime said,
March 17, 2008 @ 2:40 pm
More info at above link
andy lav said,
April 8, 2008 @ 3:30 pm
Having a quick look at what goes on, i would guess that they’re using a flash movie to store the necessary tracking info in a SharedObject, which should persist even if the browser/cookie cache is cleared…
If this is the case, i’m still not entirely sure how this info then used by the scripts to process the leads/sales… although if they’re using iframes rather than 1px gifs, then it’s probably possible to access the SharedObject again