Search engine optimisation
We’ve been having quite a lot of success with SEO or search engine optimisation of our websites recently. Our core product, Zarr Retailer is optimised for search engine robots, plus includes features to allow site-owners to optimise their site quite a lot without using external SEO resources.
As with all search engines, it takes time to test out new concepts and techniques for improving your search engine ranking without falling foul of any of the points that the search engines say you shouldn’t do. e.g. keyword stuffing.. We still believe that “content is king” and the more relevant content your have on your site, the better - within reason of course. Robot friendly URLs, e.g. www.site.com/friendly-page-url.aspx, appropriate metatags (both keywords and descriptions) and corresponding title tags are all becoming more and more important to ensuring your site gets picked up and ranked for the right terms.
Our Zarr Retailer and also any of our content management solutions are all setup with these SEO features that the site’s owners can update themselves. As an example, Markes International are ranked very highly on google for terms such as thermal desorption.
I’ll try and write a bit more soon with more info as to what else we do as standard in our web solutions, but in essence, we try to empower our clients to manage their websites themselves - rather than having to outsource small parts of work - be that SEO or even updating the website themselves.
