Nicest weekend of the year, online visitors drop!
For those of you living in the UK, you’ll probably remember Summer 2007 as the wettest ever with some of the worst floods in many decades. This bank holiday weekend was quite a change in that it was hot! Well about 25C which was a nice surprise (especially with an extra days holiday) when we’ve just had its been 17-19C and rain rain rain for the rest of the summer.
I checked today to see what the traffic has been like collectively across all the site’s that Zarr has developed and Saturday, Sunday and Monday were all down - by about 40% compared to normal Saturdays and Sundays.
Thats quite a drop and looking again collectively across all the ecommerce sites we’ve done, it looks like orders in general dropped proportionally.
Of course, it may have been just because it was a bank holiday weekend, or possibly due to the hot weather -difficult to know for sure, and the only time we normally see a drop to this extend is on Christmas Day. Even on days such as Saint Valentine’s Day in the evening when people should be romancing their partners, traffic doesn’t seem to drop!
